Colombo Municipal Council: Life Chant

Shehan Samarasinha

Colombo Municipal Council used the chanting power of monks to educate slum-dwellers who were unwittingly breeding dengue mosquitos near their homes on how to prevent it, in Sri Lanka.

Campaign details

Brand: Public Health DepartmentBrand owner: Colombo Municipal CouncilLead agency: TriadCountry: Sri LankaIndustries: Public healthMedia channels: Radio & audioBudget: No budget

Executive summary

In Sri Lanka's largest city Colombo, more than 50% of the population live in slums occupying just 9% of the total land of the city. Such living conditions have given rise to the highest number of dengue mosquito breeding spots, resulting in the highest number of dengue cases in the whole of Sri Lanka.

Understanding that the problem could not be solved without...

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