Eskinol: Naturally fresh beauty

Loren Saguil, Meg Perez

Facial care brand, Eskinol, used a celebrity partnership on Twitter to reach Gen Z girls immersed in pop culture in the Philippines.

Campaign details

Brand: EskinolBrand owner: UnileverLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agency: Twitter PhilippinesMarket: PhilippinesSector: Skin care, sun protectionMedia channels: Social mediaBudget: Up to 500k

Executive summary

Eskinol was known as the pioneer of facial care in the Philippines and had been a trusted brand since its market launch in 1945. Though it remained the market leader among deep cleansers, Eskinol had been greatly challenged by a changing landscape and its evolving consumers. The brand had lost shares to previously smaller brands like Nivea and...

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