Campaign details
Brand: Friends DiapersBrand owner: Nobel HygieneAgency: The Womb Communications LLPMarket: IndiaSector: Non-prescription, OTC productsMedia channels: Merchandise & free gifts, Online video, Packaging & design, Point-of-purchase, in-store, Social media, TelevisionBudget: 1 - 3 million
Executive summary
He has to pee very often. At times, it happens involuntarily. It's so bad that he has stopped going out. He doesn't want to use nappies because those are for babies. Even admitting he has a problem implies a loss of manhood.
This is the plight of millions of Indian...