Campaign details
Brand: Gillette SkinguardBrand owner: Procter & GambleLead agency: GREY IndiaContributing agencies: autumnGREY, GenesisBCW, MediaComMarket: IndiaIndustries: Shaving productsMedia channels: Online video, Point of purchase, in-store, Product sampling, Search marketing, Word of mouth, influencersBudget: Up to 500k
Executive summary
Gillette SkinGuard is designed for ultra-sensitive skin.
In the West, Gillette SkinGuard is positioned as the razor that does not cause razor bumps. Indian skin is less susceptible to razor bumps so the task was to make it relevant to the Indian consumer
Using influencers to...