Campaign details
Brand: GrabBrand owner: GrabLead agency: In-HouseContributing agency: In-HouseMarket: SingaporeSector: Restaurants & takeawaysMedia channels: Mobile & apps, Social mediaBudget: No budget
Executive summary
How did a food delivery platform increase AOV and brand preference, while helping out the hawker community, without spending a single cent?
By incorporating a highly localised insight – that only a brand born and bred in Southeast Asia could pick up on – into the product experience.
Read on to find out how GrabFood delivered these results by bringing the...