Himalaya Lip Care: Walking the talk on brand purpose

Upali Nag, Sumant Bhattacharya

Lip care product, Himalaya, spread awareness about cleft lip and registered children for free treatment in India.

Campaign details

Brand: Himalaya Lip CareBrand owner: Himalaya Wellness CompanyAgency: MotivatorMarket: IndiaSector: Skincare, sun protectionMedia channels: Newspapers, Online video, Outdoor, out-of-home, Public relations, Radio & audio, Social media, Television, Word of mouth, influencersBudget: Up to 500k

Executive summary

Himalaya was amongst the most well-known consumer brands in the country, committed to playing a part in bringing Indians closer to mental, physical, emotional wellbeing. Ek Nayi Muskaan was a part of its outlook as a wellness company. It was an initiative that raised awareness about the cleft...

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