How PepsiCo showed Indians that technology does not have a hug button yet

This case study describes how PepsiCo broke through the clutter of modern Diwali in India and used an online medium to encourage people to make real connections offline.

How PepsiCo showed Indians that technology does not have a hug button yet

Noor Samra and Mythili Chandrasekar

Campaign details

Brand Owner: PepsiCo IndiaLead agency: JWTCountry: IndiaIndustry: Non-alcoholic, soft drinks; Savoury snacks, potato chipsMedia: Online videoBudget: Up to 500k

Market background and cultural context

India's unique relationship with food

India is a nation of foodies. Food and drink pervades every occasion, every festival and every journey – in fact, every aspect of life. It is a nation where food is not just food, but is symbolic of much more;...

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