HSBC Hong Kong: VisionGo

Owen Smith

HSBC bank built and promoted a digital network to better serve smaller businesses in Hong Kong and boost its engagement-to-conversion success rate with SMEs.

Campaign details

Brand: HSBC Hong KongBrand owner: HSBC Hong KongAgency: Grey Hong KongMarket: Hong KongSector: BanksMedia channels: Online video, Public relations, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Small and medium-sized enterprises (SMEs) in Hong Kong are crucial to HSBC bank's growth, but they were feeling like the bank ignored their needs in favour of those of large corporates.

  • The challenge:HSBC's growth depends heavily on SMEs, but SMEs felt like the bank prioritised large corporations. HSBC needed to offer compelling solutions for...

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