Lady's Choice: The Impossible Christmas

Dressings brand Lady's Choice crafted an impactful made-for-mobile campaign that cut through the Christmas clutter to sustain its sales growth and raise the spirits of Filipinos at the height of the pandemic.

Campaign details

Brand: Lady's ChoiceBrand owner: Unilever Philippines, Inc.Lead agencies: Unilever Philippines Inc., Ogilvy & Mather Philippines Inc.Contributing agency: Mindshare PhilippinesMarket: PhilippinesSector: Sauces, seasonings, condimentsMedia channels: Content marketing, Live streaming, Mobile & apps, Online video, Sales promotion, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

This is the story of how dressings brand Lady's Choice (LC) cut through amid the chaos of the Christmas peak season and uplifted the spirits of Filipinos during the height of the pandemic by reimagining what their...

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