L'Oréal Paris: Rouge Signature

Sagar Parekh

L'Oréal Paris, a make-up brand, used AR technology through YouTube ads so that consumers could virtually try on lipsticks in India.

Campaign details

Brand: L'Oréal ParisBrand owner: L'Oréal IndiaLead agency: WavemakerContributing agency: WavemakerMarket: IndiaSector: Cosmetics, beauty aidsMedia channels: Online video, Social media, Virtual & augmented realityBudget: Up to 500k

Executive summary

L'Oréal was introducing a new behaviour in the lipstick category by providing the liquid matte format in a bullet format dominated category. The task was to give prospective consumers an idea of what the lipstick looked like on their lips to facilitate their purchase decision. L'Oréal used augmented reality (AR) to give interested consumers the...

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