L'Oréal: Permanent beauty roadblock on YouTube

Sagar Parekh

L'Oréal, a beauty brand, launched a 'roadblock' on beauty channels to show more of its ads on brand advocates' YouTube content.

Campaign details

Brand: L'OréalBrand owner: L'Oréal IndiaLead agency: WavemakerContributing agency: WavemakerMarket: IndiaSector: Cosmetics, beauty aidsMedia channels: Online display, Online video, Social media, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

L'Oréal's is the ultimate beauty advisor to India. Given its range of offerings, consumers look up to L'Oréal to educate them using the best in the beauty industry. In the new digital world, brand advocates are consumers' primary source of beauty education. Capitalising on this consumer behaviour, L'Oréal became the first brand...

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