LumiHealth: Levelling up National Health

Valerie Lim, Prema Alexander

Health Promotion Board, the government organisation, adopted the strategic platform The Power of Small to show people in Singapore how small everyday actions could build a healthier life.

Campaign details

Brand: LumiHealthBrand owner: Health Promotion BoardAgency: The Secret Little AgencyMarket: SingaporeSector: Public healthMedia channels: Newspapers, Online display, Online video, Outdoor,out-of-home, Programmatic buying, Search marketing, Social media, Websites & micrositesBudget: 500k - 1 million

Executive summary

Singapore's Health Promotion Board (HPB) is a government organisation committed to promoting healthy living in Singapore. Through studies conducted, HPB saw that Singaporeans had a number of blind spots when it came to health – prioritising some areas, such as fitness, and forgetting about others, such as mental wellbeing,...

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