Campaign details
Brand: ManningsBrand owner: The Dairy Farm CompanyLead agency: DDB Group Hong KongContributing agencies: OMD Hong Kong, Hybrid Group AsiaMarket: Hong KongSector: Pharmacies & drugstoresMedia channels: Merchandise & free gifts, Online video, Social media, Television, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
Mannings is the market leader in health and beauty retail in Hong Kong. And while its promotions-centric marketing strategy allowed it to thrive for years alongside Hong Kong's strong tourism sector, it wasn't a strategy impervious to market downturns....