Campaign details
Brand: MaxisBrand owner: Maxis Broadband Sdn BhdLead agency: Publicis Groupe MalaysiaContributing agency: Publicis Media MalaysiaMarket: MalaysiaSector: Telephone & internet servicesMedia channels: Online video, Public relations, Television, Virtual & augmented realityBudget: Up to 500k
Executive summary
The latest tech buzzword is 5G. Given that 5G wasn't commercially available in Malaysia, industry players resorted to depicting a futuristic world of autonomous cars, holograms and drones. But how did this relate to Malaysians now?
Malaysian telco Maxis decided to skip the Minority Report-like concept...