Maxis: 5G Live: Tomorrow's Tech for Today's Problems

Malaysian telco Maxis collaborated with businesses and government agencies to create practical applications of 5G technology to grow leads and revenue, and establish itself as a 5G leader.

Campaign details

Brand: MaxisBrand owner: Maxis Broadband Sdn BhdLead agency: Publicis Groupe MalaysiaContributing agency: Publicis Media MalaysiaMarket: MalaysiaSector: Telephone & internet servicesMedia channels: Online video, Public relations, Television, Virtual & augmented realityBudget: Up to 500k

Executive summary

The latest tech buzzword is 5G. Given that 5G wasn't commercially available in Malaysia, industry players resorted to depicting a futuristic world of autonomous cars, holograms and drones. But how did this relate to Malaysians now?

Malaysian telco Maxis decided to skip the Minority Report-like concept...

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