Campaign details
Brand: MaxisBrand owner: Maxis Broadband Sdn BhdLead agency: Publicis Groupe MalaysiaContributing agency: Publicis Media MalaysiaMarket: MalaysiaSector: Telephone & internet servicesMedia channels: Content marketing, Email marketing, Events & experiential, Livestreaming, Online display, Print - general - unspecified, Public relations, Radio & audio, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Though it has been providing IT solutions for a decade, Malaysian telco Maxis is better known as a mobile telecommunications service provider. It wanted to grow recognition and credibility as an IT...