Milo: Homecourt

When the COVID crisis threatened to cripple the country, chocolate beverage brand MILO Philippines created a purpose-driven campaign that built an entire sports ecosystem in partnership with the local community.

Campaign details

Brand: MiloBrand owner: Nestlé Philippines Inc.Lead agencies: Nestlé Philippines Inc., Ogilvy & Mather Philippines Inc.Contributing agency: OpenMindMarket: PhilippinesSector: Milk & dairy drinksMedia channels: Content marketing, Livestreaming, Merchandise & free gifts, Mobile & apps, Online video, Social mediaBudget: Up to 500k

Executive summary

The COVID-19 pandemic prompted many well-intentioned and predictable responses from brands. Messages of empathy were everywhere, corporate donations were celebrated, but chocolate beverage brand MILO Philippines knew that more was needed to keep its market going – a market that was...

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