Campaign details
Brand: NikeBrand owner: Nike Hong KongAgency: SOCIETYMarket: Bangladesh,Brunei Darussalam,Bhutan,Hong Kong,Indonesia,India,Japan,Cambodia,Korea, Democratic People's Republic,Korea, Republic of,Lao People's Democratic Republic,Sri Lanka,Myanmar,Mongolia,Malaysia,Nepal,Philippines,Singapore,Thailand,Taiwan,VietnamSector: SportswearMedia channels: Content marketing, Email marketing, Livestreaming, Mobile & apps, Online video, Social media, Websites & microsites, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
During the Covid-19 pandemic, sports grounds closed and competitions were cancelled. Staying home became the new normal. People who relied on outdoor sports facilities became inactive and felt stuck.
Nike was hit hard. Especially as it had put...