Campaign details
Brand: Nike WomanBrand owner: NikeLead agency: Mindshare ChinaContributing agency: Wieden + KennedyMarket: ChinaIndustries: SportswearMedia channels: Outdoor, out-of-home, Word of mouth, influencersBudget: 10 - 20 million
Executive summary
Nike's relevance is declining in the booming female market. Despite the growth of this market, Nike believes that female athletes still face challenges and limitations, both in sport and in society. Specifically, at some point in their careers, female athletes are often told that they can only go so far. Nike has challenged this with its...