Campaign details
Brand: OldTown White CoffeeBrand owner: Jacobs Douwe Egberts Lead agencies: ensemble worldwide, InitiativeContributing agencies: Reprise, Inventure, AstroMarket: MalaysiaIndustries: Hot drinksMedia channels: Cinema, Content marketing, Events & experiential, Integrated, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Product sampling, Radio & audio, Social media, TelevisionBudget: Up to 500k
Executive summary
OLDTOWN White Coffee (OTWC) is the leading brand of white coffee in Malaysia. White coffee is a Malaysian blend of coffee with roots in one of Malaysia's oldest towns. Traditionally, white...