Peek Freans Sooper: Bringing All Junooni's Back To Life

Yumna Yousuf

Biscuit brand Peek Freans Sooper harnessed the power of nostalgia to reconnect with its core target audience and enhance brand love in Pakistan.

Campaign details

Brand: Peek Freans SooperBrand owner: English Biscuit ManufacturersAgency: m/SIXMarket: PakistanIndustries: Bread, cake, biscuitsMedia channels: Events & experiential, Mobile & apps, Newspapers, Online display, Online video, Public relations, Radio & audio, Search marketing, Social media,Television, Websites & micrositesBudget: 500k - 1 million

Executive summary

The biscuit category is one of the most highly concentrated categories in Pakistan, with multiple brands under each company’s umbrella. Peek Freans Sooper is one of them, but it’s a brand for all – from businessmen to labourers, it has appeal for...

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