Campaign details
Brand: PepsiBrand owner: PepsiCo India Holdings Pvt. Ltd.Lead agencies: Wunderman Thompson, Mindshare IndiaContributing agency: Edelman IndiaMarket: IndiaSector: Carbonated soft drinksMedia channels: Online video, Public relations, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
During Covid-19, as India entered complete lockdown, four out of ten restaurants were on the brink of shutting down. Around 3 million restaurant workers lost their jobs. Pepsi and the food industry have been joined to the hip, growing together for the last 30 years. Today, the...