PETRONAS: Land Of Light Bulbs

Ashveen Subramaniam, Carmen Cheong, Molly Ko

Oil and gas company Petronas created a video series showcasing its sustainable credentials to drive brand awareness among government and business leaders in India.

Campaign details

Brand: PETRONASBrand owner: Petroliam Nasional BerhadLead agencies: ensemble worldwide, a division of IPG MediabrandsContributing agencies: Invictus Blue, Directors Think Tank, Fingerprint FilmsMarket: IndiaIndustries: Tyres, fuel, accessories, servicesMedia channels: Online display, Online video, Public relations, Social mediaBudget: 500k - 1 million

Executive summary

Petronas has been active in the fuel and energy sector in India for two decades now. However, brand awareness among business leaders remains low. We needed to expand our business in India and communicate that Petronas is the trusted energy and...

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