Phool Versha & NamMyoho Daan: Count us in

Saumya Baijal, Ekta Relan

Non-profit organisations, Phool Versha and NamNyoho Daan, worked together to restore dignity and provide relief to the transgender community during COVID-19 in India.

Campaign details

Brand: Phool Versha & NamMyoho DaanBrand owner: Phool Versha & NamMyoho DaanLead agencies: NamMyoho Daan Team, Phool Versha FoundationContributing agencies: Mullen Lintas (MulleLowe Group), Pretty Bird (London, UK)Market: IndiaSector: Charities & voluntary organisationsMedia channels: Online video, Social mediaBudget: No budget

Executive summary

Forgotten communities, abandoned and suffering. And an empathetic effort to restore dignity

As much as India was a land of immense growth opportunities, it was also a country of deep-rooted prejudices. Ones that had led to systematic and systemic discriminations against...

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