Pokka: Houjicha Launch – A toast to the small things

Beverage brand Pokka used an integrated multi-sensorial OOH, digital, radio and PR campaign to change its image and launch its no-sugar roasted Houjicha tea in Singapore.

Campaign details

Brand: PokkaBrand owner: PokkaAgency: MashwireMarket: SingaporeIndustries: Iced drinksMedia channels: Competitions & contests, Events & experiential, Gaming & in-game advertising, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Product sampling, Public relations, Radio & audio, Sales promotion, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Pokka is a brand that a lot of Singaporeans are very familiar with, which also means that to introduce a new product to consumers, we would need to know the current brand perception to ensure...

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