Prothom Alo: Rising again as a loved brand from liked brand
Ummiya Rahman
Campaign details
Brand Owner: MediastarLead agency: Grey Advertising BangladeshBrand: Prothom AloCountry: BangladeshIndustry: NewspapersMedia: Newspapers; TelevisionBudget: Up to 500k
Market background and cultural context
Falling from 'loved' to 'liked'
As a newspaper brand, earning the faith of the people is not only difficult, but controversy can also ruin it all too easily. Prothom Alowas considered to be an institution, a cult brand that had always offered the people of Bangladesh a direction and...