Rexona: Chamba dance challenge

Deodorant brand Rexona rolled out a light-hearted, relatable campaign to grow category sales in the Philippines by educating consumers about daily hygiene.

Campaign details

Brand: RexonaBrand owner: UnileverAgencies: Mindshare Philippines, ABS-CBN CorporationMarket: PhilippinesSector: Deodorants, anti-perspirantsMedia channels: Content marketing, Online display, Online video, Social media, Sponsorship - media, Word of mouth, influencersBudget: Up to 500k

Executive summary

The Philippines is a tropical country, where most of the time it is hot and humid, and therefore can make one feel constantly sweaty. Despite this, most Filipinos still do not see the need to consistently use deodorant every day, something that would help them stay fresh, sweat-free and odour-free especially on...

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