Campaign details
Brand: SamsoniteBrand owner: Samsonite Interntional S.A.Agency: autumnGREYMarket: IndiaIndustries: Personal accessoriesMedia channels: Competitions & contests, Online video, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
To build brand love, it is imperative that brands contribute to people and communities beyond product functionality. Samsonite, a leading name in luggage, used its equity to help India’s favourite holiday destination, Kerala, rebuild after floods devastated its beauty and economy in 2018.
#KeralaIsOpen encouraged travellers to visit Kerala and help get on its feet, as tourism contributes...