Shalamar Hospital: The Hot Tea Stain

Medical facility Shalamar Hospital used a multichannel approach to warn households of the dangers of hot tea on skin and halved the number of child burns cases in Pakistan.

Campaign details

Brand: Shalamar HospitalBrand owner: Shalamar HospitalLead agencies: BBDO Pakistan, Babar Ali FoundationContributing agency: Azadfilm companyMarket: PakistanIndustries: Healthcare services, providersMedia channels: Direct marketing, Online video, Outdoor, out-of-home, Public relations, Social media, Television, Websites & micrositesBudget: Up to 500k

Executive summary

Pakistan is one of the top 10 tea-drinking countries in the world, with over half-a-billion cups consumed every day. The hot beverage is a frequent and integral part of everyday culture. Relatives however, are usually completely casual with hot tea around children, which often...

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