Campaign details
Brand: Shell SelectBrand owner: Shell Malaysia Trading Sdn BhdLead agency: Ensemble WorldwideCountry: MalaysiaIndustries: Convenience retailMedia channels: Packaging & design, Point-of-purchase, in-store, Public relationsBudget: 0k
Executive summary
Shell customers largely pump and go. To improve traffic in-store to Shell Select, we took a commodity item, water, and made it something of value through our in-house brand Select water2go.
In collaboration with renowned Malaysian comic artist Boey, we turned our bottle labels into six unique limited-edition time capsules to evoke nostalgia inspired by 125 years of Shell...