Campaign details
Brand: Softlogic LifeBrand owner: Softlogic Life Insurance PLCAgencies: MullenLowe Sri Lanka, Thirdshift (Pvt) Ltd. Sri LankaMarket: Sri LankaIndustries: InsuranceMedia channels: Cinema, Online video, Outdoor, out-of-home, Radio & audio, Social media, TelevisionBudget: 1 - 3 million
Executive summary
This is the story of an underdog working its way up towards market leadership by challenging the way its industry communicates with and serves customers. Sri Lankans are happy-go-lucky, typical islanders, with the ability to adapt to uncertainty and life insurance is the last thing on their minds....