Sunny Cooking Oil: The sunny side of cooking oils

Sunny, an edible oil brand, launched a campaign in India to grow the brand into a culinary brand by connecting with women consumers.

Campaign details

Brand: Sunny Cooking OilBrand owner: Frigorifico Allana Pvt. Ltd.Agency: The Womb Communications LLPMarket: IndiaSector: Dairy products, fats, oilsMedia channels: Point-of-purchase, in-store, Print - general - unspecified, Radio & audio, Social media, TelevisionBudget: 500k - 1 million

Executive summary

What would a modern woman do if she happened to catch her 12-year-old browsing porn on her phone?

Are there any right answers to the most pressing questions in life?

When faced with such questions, who does she trust? The world, or her inner voice?

Inspiring women...

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