Tapal: Uniting the nation on World Tea Day

Tea brand Tapal crafted a multichannel celebratory campaign to boost national awareness and build association among consumers in Pakistan.

Campaign details

Brand: TapalBrand owner: Tapal Tea (Pvt) LimitedAgency: m/SIXMarket: PakistanIndustries: Hot drinksMedia channels: Online video, Product placement, Public relations, Social media, Television, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

With ever-changing consumer dynamics and increasing competition, it has become imperative for brands to break through the clutter and stand out in order to obtain share of mind among consumers. Tapal, a successful tea brand in Pakistan, has transformed itself into a company having started as a small shop in the suburbs of Pakistan’s...

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