Campaign details
Brand: Tata SaltBrand owner: Tata GroupLead agencies: Komal Mittal, Zaibi QureshiContributing agency: Madison MediaMarket: IndiaSector: Sauces, seasonings, condimentsMedia channels: Competitions & contests, Mobile & apps, Social mediaBudget: Up to 500k
Executive summary
To keep children occupied during lockdown and provide parents with a platform where their kids could increase their knowledge about India, thus using their lockdown time constructively, Tata Salt conceptualised the India Quizzing League – a fun interactive gaming app to enjoy a daily dose of quizzing and also learn interesting...