Campaign details
Brand: Tata SaltBrand owner: Tata GroupLead agency: Madison MediaContributing agency: OgilvyMarket: IndiaSector: Sauces, seasonings, condimentsMedia channels: Content marketing, Newspapers, Online display, Product placement, Social mediaBudget: Up to 500k
Executive summary
Tata Salt has led the branded salt category since its inception. Besides sating our taste buds, the functional aspect of Tata Salt is the presence of adequate iodine which helps for mental and physical development – a little-known fact.
Although iodised salt is mandatory in India, Tata salt does not just contain iodine,...