Techcombank: The Greater Race

Banking brand Techcombank used a digital strategy to drive brand love and ensure the visibility of, and participation in, the Techcombank HCMC International Marathon in Vietnam.

Campaign details

Brand: TechcombankBrand owner: TechcombankAgency: VMLY&R VietnamMarket: VietnamSector: BanksMedia channels: Mobile & apps, Online video, Public relations, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Techcombank is not only a credible financial organisation, but one of the top banks in Vietnam. It stands out with a vision of 'Change banking, change lives', delivered through a simple, yet motivational, brand promise 'Be Greater'. It is a call to action that enables all Vietnamese to transform their aspiration to action.

The HCMC International Marathon,...

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