Campaign details
Brand: UltraTech CementBrand owner: UltraTech Cement LimitedAgency: Mindshare IndiaMarket: IndiaSector: Industrial & manufacturingMedia channels: Content marketing, Events & experiential, Mobile & apps, Online video, Radio & audio, Social media, Television, Video on demand, Word of mouth, influencersBudget: 3 - 5 million
Executive summary
Building a home is an emotional journey. Individual home builders (IHB) invest their life savings, blood, sweat and courage to build. It is a 'badge of competence' through which they fulfil their role as a family's protector and provider.
When they...