Unilever Food Solutions (UFS): Killer Recipes

John Dawson, Nicholas Short

Unilever Food Solutions, the condiment brand for restaurants, took its Killer Recipes campaign to a new level to become a supporter rather than a supplier to restaurant owners in China.

Campaign details

Brand: Unilever Food Solutions (UFS)Brand owner: UnileverLead agencies: Mindshare China, Dentsu Mcgarrybowen China Contributing agencies: Unite ChinaMarket: China (Mainland)Sector: Food industry (general)Media channels: Mobile & apps, Online video, Point of purchase, in-store, Public relations, Sales promotion, Social media, Word of mouth, influencersBudget: 1 - 3 million

Executive summary

Despite the broad economic recovery from COVID-19, spending in restaurants was still down 17% at the end of 2020 (Source: China Bureau of Statistics). Unilever Food Solutions (UFS), a professional condiment brand serving restaurants,...

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