White by JAT: Mr White, the paint salesman

Shehan Samarasinha

Paint brand WHITE by JAT, created a new channel for selling paint in Sri Lanka with its online paint salesman Mr White and grew awareness and sales.

Campaign details

Brand: White by JATBrand owner: JAT HoldingsLead agency: TriadContributing agencies: Isobar, Odloo VFX, 35KM FilmsMarket: Sri LankaSector: Home improvementMedia channels: Programmatic display, Search marketing, Websites & micrositesBudget: Up to 500k

Executive summary

In Sri Lanka, the success of a paint brand is largely dependent on the recommendations of paint-sellers. Hence new paints face a barrier to entry since most paint-sellers are already incentivised to recommend competitor brands.

This was no different for WHITE by JAT. So, in an offline-only paint market, we did...

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