& Other Stories: Creating a full funnel impact with a long term branding concept

& Other Stories, the fashion brand, worked with Facebook to raise awareness of the brand in the UK and the USA.

Campaign details

Brand: & Other StoriesBrand owner: & Other StoriesEntrant company: Facebook, LondonIdea creation: & Other Stories, ViennaMarket: United Kingdom, United StatesSector: Clothing & fashion retailMedia channels: Online display, Online video, Social mediaBudget: Up to 500k

Executive summary

& Other Stories is a well-liked brand, and once people discover it, they tend to become customers very quickly. When & Other Stories and Facebook came together, there was one simple goal in mind: raise awareness among potential customers who had not yet heard about the brand...

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