Campaign details
Brand: Aguila BeerBrand owner: Anheuser-Busch InBevEntrant company: MullenLowe SSP3, BogotáMedia: Zenith, BogotáPR: Dattis Comunicaciones, BogotaMarket: ColombiaSector: Beer & ciderMedia channels: Merchandise & free gifts, Outdoor, out-of-home, Packaging & design, Print - general, unspecified, Radio & audio, Social media, Video on demandBudget: 500k - 1 million
Executive summary
In 2019, Aguila Beer shocked the alcoholic drinks world, when it became the strongest beer brand in the world, according to Brand Finance. But for Colombians, it was not a surprise. For 100 years,...