Align Technology: If you know you know

A campaign by Align Technology, an orthodontic company in the USA, increased usage of its Invisalign retainers by reaching teenagers with the relevant information.

Campaign details

Brand: InvisalignBrand owner: Align TechnologyEntrant company: Starcom, ChicagoIdea creation: Starcom, Chicago / Saatchi & Saatchi, New York / Twitch, San FranciscoPR: MSL, New YorkMarket: United StatesSector: Oral HealthMedia channels: Livestreaming, Programmatic display, Search marketing, Social media, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

Understanding Teens need to be in the know about the latest thing, we tapped trusted Teen platforms including gaming phenom, Twitch. We connected with Teens over video game live streams and co-created custom content -...

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