Campaign details
Brand: AutomallBrand owner: AutomallEntrant company: GroupM, ColomboMarket: Sri LankaSector: Automotive industry (general)Media channels: Online display, Online video, Search marketing, Social mediaBudget: Up to 500k
Executive summary
This is the story of Automobile dealers who, being dependent on vehicle imports, were faced with a dire situation during the COVID-19 pandemic - import bans. Together with Mindshare, their agency partner, they came up with innovative ways to overcome the circumstances and sustain the business during some of the hardest times they had ever faced in their 70...