Beaurepaires: Rapid media

Beaurepaires, the tyre retailer, delivered a store re-opening campaign after the COVID-19 pandemic in Australia.

Campaign details

Brand: BeaurepairesBrand owner: BeaurepairesEntrant company: Rapid Media, QueenslandMarket: AustraliaSector: Automotive accessories retailMedia channels: Outdoor, out-of-home, Searchmarketing, Social media, TelevisionBudget: Up to 500k

Executive summary

In July 2020, as most of Australia started to emerge from the effects of the COVID19 pandemic, Beaurepaires tasked us with delivering Store Re-Opening campaign for the 85 of their stores that were reopening.

This campaign would need not only announce and inform, but also re-enforce the primary Beaurepaires Brand positioning pillar of "Beaurepaires Cares" as well as their "Need Tyres"...

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