Campaign details
Brand: BeroccaBrand owner: BayerEntrant company: MediaCom, Ho Chi Minh CityIdea creation: MediaCom, Ho Chi Minh City / Carnival, Ho Chi Minh City / Bayer , Ho Chi Minh CityMarket: VietnamSector: Non-prescription, OTC productsMedia channels: Programmatic display, Online video, Radio & audio, Search marketing, Websites & micrositesBudget: Up to 500k
Executive summary
The campaign "Get Supercharged with Berocca at 2PM" unlocked consumer insight into energy deficiency at 2PM. Berocca has been scientifically proven as a solution to boost energy. Therefore, we encouraged target consumers...