Campaign details
Brand: BMO (Bank of Montreal)Brand owner: BMOEntrant company: FCB Canada, TorontoMarket: North AmericaSector: BanksMedia channels: Email marketing, Integrated, Online display, Online video, OUtdoor, out-of-home, Point-of-purchase, in-store, Programmatic display, Search marketing, Social media, TelevisionBudget: 10 - 20 million
Executive summary
The Help Desk is an effective demonstration of success in the Finance category, one where BMO is being outspent by their competitors. Introducing Lamorne and the Help Desk allowed for consistent BMO brand cues from overall brand messaging to acquisition-driving lower funnel messaging.
A complete, through-the-funnel...