Campaign details
Brand: BoseBrand owner: BoseEntrant company: Wunderman Thompson, DubaiIdea creation: Wunderman DubaiMarket: United Arab EmiratesSector: Audiovisual productsMedia channels: Mobile & apps, Sales promotion, Social mediaBudget: Up to 500k
Executive summary
Bose needed to keep demonstrating its differentiation and value, during a time of lockdowns and economic recession and no in-store experience – a key touchpoint for a Bose customer journey.
We realized home offices were loud – something that Bose's Noise Cancelling headphones can tackle.
Instead of running a promo and paint Bose as...