Campaign details
Brand: BreezeBrand owner: UnileverEntrant company: Mindshare Philippines, TaguigMarket: The PhilippinesSector: Laundry productsMedia channels: Content marketing, Mobile & apps, Online video, Programmatic display, Sales promotion, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
With government regulations in the Philippines asserting residents to follow safety regulations such as staying at home and practicing rigorous cleaning to avoid spreading COVID-19, everyday life has changed dramatically, right down to mundane tasks like doing laundry.
As concern for health and safety has increased, so has awareness of moms...