Breeze: Breeze antibac interactive video game

Breeze, a cleaning products brand, launched a mobile game in the Philippines to drive sales of its detergent, Breeze Antibacterial Powder.

Campaign details

Brand: BreezeBrand owner: UnileverEntrant company: Mindshare Philippines, TaguigMarket: The PhilippinesSector: Laundry productsMedia channels: Content marketing, Mobile & apps, Online video, Programmatic display, Sales promotion, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

With government regulations in the Philippines asserting residents to follow safety regulations such as staying at home and practicing rigorous cleaning to avoid spreading COVID-19, everyday life has changed dramatically, right down to mundane tasks like doing laundry.

As concern for health and safety has increased, so has awareness of moms...

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