Brontosauři v Himalájích: Physics

Non-profit organisation, Brontosaurus In Himalaya (BIH), created a humorous film that was inherently shareable to recruit volunteers from the scientific community in the Czech Republic.

Campaign details

Brand: The Brontosaurus In Himalaya (BIH)Brand owner: Brontosaurus MovementEntrant company: McCann PragueMarket: Czech RepublicSector: Charities & voluntary organsiationsMedia channels: Online video, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Sometimes, the most obvious answer is not the right one.

To reach the niche scientific community of teachers who would volunteer to work in the remote Little Tibet and to drive their applications, we took an alternate route. One that instead of targeting hard-to-reach scientists talked to the hearts of the broad community of...

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