Campaign details
Brand: BupaBrand owner: BupaEntrant company: MullenLowe LondonMarket: United KingdomSector: Healthcare services, providersMedia channels: Cinema, Online display, Outdoor, out-of-home, Search marketing, Social media, Television, Television - direct response, Video on demand, Websites & microsites, Word fo mouth, influencersBudget: 5 - 10 million
Executive summary
'7 billion people on the planet and 7 billion versions of normal.' It's a fact of life that most people will find their mental health challenged at some point. Although perfectly normal, it feels like anything but.
This paper tells the story...