Calgary Co-op: Cal & Gary’s launch

Calgary Co-op, a grocery business, began a new relationship with a food distributor in an attempt to introduce its own high-quality products and fair prices in Calgary, Canada.

Campaign details

Brand: Calgary Co-opBrand owner: Calgary Co-opEntrant company: Vovia, CalgaryIdea creation: C&B Advertising, CalgaryMarket: North AmericaSector: Supermarkets & grocery storesMedia channels: Online display, Outdoor, out-of-home, Print - general, unspecified, Public relations, Radio & audio, Search marekting, Social media, TelevisionBudget: 500k - 1 million

Executive summary

Grocery has become an increasingly competitive landscape, one in which retailers have to stay on top of constantly changing trends and customer expectations. The COVID-19 pandemic exacerbated this further with the shift to online shopping, supply and price concerns....

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